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In a world where you can get groceries, smartphones, and even gaming consoles delivered in minutes, it was only a matter of time before someone figured out how to apply that same speed to housework. Pronto did it. And investors noticed — fast.
Back in May 2025, Pronto raised $2 million in a seed round, putting its valuation at $12.5 million. Just 90 days later, that valuation has jumped to $45 million. How? A blend of fast traction, strong leadership, and a market that’s more than ready for change.
Let’s break down what happened, and why this matters.
The Big Idea: Housework in 10 Minutes
Pronto is a home services startup based in New Delhi. Think cleaning, laundry, and other domestic help — available to book via app, and a worker shows up within 10 minutes. That’s it. Super simple, super fast.
It targets working professionals who don’t want to haggle with local services or wait around all day. Pronto makes it easy and quick — and in urban India, that combo is golden.
CEO and founder Anjali Sardana explains it best: “It largely comes down to two things: momentum and the insane speed at which we were scaling, as well as investors recognizing the quality of the team and how fast we were executing.”
A 3x Valuation in 3 Months
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In May, Pronto came out of stealth. Fast-forward just three months, and it’s raised an $11 million Series A from big names like General Catalyst, Glade Brook Capital, and existing backer Bain Capital Ventures.
That’s quite the leap — and it’s not just hype. According to Sardana, revenue has increased nearly 5x in the same period. Daily bookings now number in the thousands, and Pronto is on track for annual recurring revenue somewhere between $750,000 and $1.5 million.
While Sardana didn’t share exact figures, the rapid traction was enough to get investors on board quickly. Rahul Garg from General Catalyst put it simply: “We were very impressed by Anjali… what she’s been able to achieve, the feedback from partners, customers, her thought process — we found it very inspiring.”
Six Hubs and Growing
When Pronto first launched in Gurugram (a neighboring city of New Delhi), it had just two hubs. That’s now grown to six, each serving customers within a tight 1.5-mile radius.
The original strategy was even more local — serving users within 500 meters. That worked well in dense residential clusters, but the team has since adjusted. Newer hubs are placed at intersections, allowing workers to reach several smaller sectors more efficiently.
Currently, the company has about 750 workers registered on the platform, and a compact headcount of 33 full-time employees. These aren’t huge numbers, but they’re doing a lot with what they’ve got.
Why the Market is Ready Now
India’s growing class of nuclear families (estimated at 180–190 million) and a domestic workforce of 35 million means the market potential is huge. Estimates point to a $35 billion wage pool for home services alone.
Other players like Urban Company and the recently funded Snabbit are also eyeing this space. But as Rahul Garg noted, “Whichever way you look at the market, this is large enough for multiple players to build an endurable business.”
In a culture where household help is both common and essential, the real shift is in expectations — people want reliability, speed, and ease. Pronto’s bet is turning housework into a few taps on an app. And it looks like that bet is paying off.
What’s Next?
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The plan is to keep growing in Gurugram and then expand into Mumbai, Bengaluru, and other major metros over the next 12 to 18 months.
With momentum like this, Pronto doesn’t need a 5-year plan to impress. It’s already shown what can happen in just three months.
So, next time you’re thinking about how long it takes to clean your house, remember: in India, someone built a $45 million company by figuring out how to get it done in 10 minutes.
Keywords: Pronto, startup, home services, on-demand, Anjali Sardana, New Delhi, valuation, investors, market potential, expansion
