Photo by Andrea De Santis on Unsplash
Google just introduced a long-awaited feature to its Gemini AI: chat personalization. It’s a step in the right direction, but let’s be honest—it’s a small step, especially when compared to what OpenAI’s ChatGPT and Anthropic’s Claude have already been doing for a while.
Let’s break it down.
What’s New in Gemini?
Google is now rolling out what it calls “limited chat personalization” for users of Gemini, its latest AI chatbot. The idea is pretty simple: the more you interact with Gemini, the more it learns how to better respond—based on your preferences, tone, and style.
But don’t expect full-blown memory just yet. Google’s version of personalization is still fairly basic. It doesn’t retain deep memories of past conversations the way ChatGPT and Claude can. Instead, it picks up on subtle cues in your current interactions to tweak its responses.
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Why This Matters
Today, people want their AI assistants to “get” them—without having to start from scratch every time. Imagine having to tell your assistant every day that you prefer concise answers in bullet points or that you hate being called “sir.” That gets old fast.
OpenAI and Anthropic saw this need early. Their chatbots have memory features that can recall your name, preferences, or even previous discussions. That makes each chat feel more natural and efficient.
In comparison, Gemini’s personalization feels like dipping a toe in instead of diving in.
Where Google Stands
Google’s Gemini is powerful, no doubt. But in terms of personalized experience, it’s still lagging behind the competition.
Here’s how the major players stack up right now:
- Anthropic’s Claude: Robust memory that carries over from chat to chat. Useful for building rapport or completing long-term tasks.
- OpenAI’s ChatGPT: Offers memory settings, allows users to review and delete what the bot remembers, and even customize behavior.
- Google Gemini: Just starting to adapt responses based on your current chat style. No persistent memory features yet.
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What’s Next?
Google hasn’t said when (or if) it plans to add full memory to Gemini, but this move hints that it understands the importance of making AI feel more personal.
Still, it’s clear: the personalization race is on, and Google is still a lap behind.
That doesn’t mean Gemini is bad—it just means if you’re someone who values tailored, long-term interaction with your AI, you might be looking elsewhere for now.
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Keywords: Google Gemini, AI personalization, OpenAI ChatGPT, Anthropic Claude, AI competition